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Pricing / Value Capture

Define & Implement Effective Value Capture Strategies

Define & Implement Effective Value Capture Strategies

Explore our powerful & comprehensive approach to building sustainable Pricing and Value Management capabilities.

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Pricing Analytics & Insights

Pricing Analytics & Insights

How can you chart a path that will lead to repeatable growth through innovation?

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Discounts & Rebates Optimization

Discounts & Rebates Optimization

How can you stop ‘leaving money on the table’ through excessive or ill targeted discounting? How can you maximize the return on your (discounting & rebates) marketing investments, by targeting the right incentives for each customer?

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Price Structure Design

Price Structure Design

How can you define a rational & effective pricing structure, both readable by customers, coherent with costs and competitive prices and able to optimize Value Capture?

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Price Level Optimization

Price Level Optimization

How can you convert Customer Value or ‘Price Response’ insights into optimal Pricing? How do you set prices to best support your strategic objectives?

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Price Image Management

Price Image Management

Price image is only loosely related to real price levels; but also influenced by product visibility, communication, promotions, …How can you optimize your Pricing image? .. and ensure that customers perceive your offer to be cheaper than it really is?

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Pricing Corridors

Pricing Corridors

How can I set my country level prices to ensures local optimization, but also to avoid a disruptive parallel trade? Country level price corridors are often part of the answer…

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Industry Level Pricing Management

Industry Level Pricing Management

Part of your offer is ‘undifferentiated’?  then  profitability often depends on your ability to manage / influence / anticipate Industry pricing moves.That is what Industry level Pricing Management is all about..

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