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Value Insights / Management

Pricing & Value Research

Pricing & Value Research

How can you use research to identify & measure what creates Value to customers in your offer?.... and use that knowledge to develop better / more targeted offers & price more effectively

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Customer Value Modeling

Customer Value Modeling

How can measure the Value of your offer to each customer & use the model to addapt your offer (to maximize value) and to support true Value Based Selling?

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Value Based Design

Value Based Design

How can you put customer Value at the root of product/service design?... and optimize the ‘Value perceived to Cost ratio’?

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Value Segmentation & Targeting

Value Segmentation & Targeting

How can you segment your customers based on their priorities and adapt your offer to better serve their needs?..; to gain competiitive advantage & increase the perceived Value of your offers…

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Customer Solutions

Customer Solutions

How Can you Make Customer Based Value Innovation a key process within your company ? How can you make it a key source of competitive advantage?

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