Pricing Case Study : Retail Energy Operator – Profit Improvement Strategy

How PriValEdge helped a leading European Retail Energy Group Reduce Customer attrition by 40% whilst increasing Profit margins.

Client (leading European Energy group) had entered new country market 7 years ago through purchase of incumbent in 3 regions, and had expanded his offer nation wide (as challenger in other regions)

• Important increase in energy cost were putting significant pressure on prices and on
• The Industry was in the process of concentration with 5 largest competitors vying
for share leadership


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