Tag Archives: discount

How to effectively use Discounts and Rebates in your pricing strategy

Often, when sales teams want to lure in new customers or simply increase sales, discounts and rebates are amongst the major components of the deployed arsenal.
While it's easy to get the rationale behind the discounts and rebates story: “Don't miss that opportunity!”, the results are always hard to measure and more than often damaging to the bottom line Worse in some cases, it can even damage your chances of getting the sale.

This is why you should carefully craft your plans, if you intend to use discounts and rebates in your pricing strategy.

Major pitfalls of Discount and Rebates based pricing strategies
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