Business to Business transactions benefit greatly from an effective pricing strategy. Just like with consumers, there is a target and a walk-away cost of doing business.
Many businesses aim to improve their profit margins, but few actually manage to meaningfully improve. Many would rather cut costs rather than increase prices, fearing that any change would turn off customers. Unfortunately this runs the risk of degrading the quality of their product or service, and alienating their business partners anyway. Meanwhile an acceptable change of a single percent can translate into ten percent or more bottom line Impact.