Pricing / Value Capture
Explore our powerful & comprehensive approach to building sustainable Pricing and Value Management capabilities.
How can you chart a path that will lead to repeatable growth through innovation?
How can you stop ‘leaving money on the table’ through excessive or ill targeted discounting? How can you maximize the return on your (discounting & rebates) marketing investments, by targeting the right incentives for each customer?
How can you define a rational & effective pricing structure, both readable by customers, coherent with costs and competitive prices and able to optimize Value Capture?
How can you convert Customer Value or ‘Price Response’ insights into optimal Pricing? How do you set prices to best support your strategic objectives?
Price image is only loosely related to real price levels; but also influenced by product visibility, communication, promotions, …How can you optimize your Pricing image? .. and ensure that customers perceive your offer to be cheaper than it really is?
How can I set my country level prices to ensures local optimization, but also to avoid a disruptive parallel trade? Country level price corridors are often part of the answer…