Value Insights / Management
Pricing & Value Research
How can you use research to identify & measure what creates Value to customers in your offer?.... and use that knowledge to develop better / more targeted offers & price more effectively
Customer Value Modeling
How can measure the Value of your offer to each customer & use the model to addapt your offer (to maximize value) and to support true Value Based Selling?
Value Based Design
How can you put customer Value at the root of product/service design?... and optimize the ‘Value perceived to Cost ratio’?
Value Segmentation & Targeting
How can you segment your customers based on their priorities and adapt your offer to better serve their needs?..; to gain competiitive advantage & increase the perceived Value of your offers…
Customer Solutions
How Can you Make Customer Based Value Innovation a key process within your company ? How can you make it a key source of competitive advantage?