Value Insights / Management
How can you use research to identify & measure what creates Value to customers in your offer?.... and use that knowledge to develop better / more targeted offers & price more effectively
How can measure the Value of your offer to each customer & use the model to addapt your offer (to maximize value) and to support true Value Based Selling?
How can you put customer Value at the root of product/service design?... and optimize the ‘Value perceived to Cost ratio’?
How can you segment your customers based on their priorities and adapt your offer to better serve their needs?..; to gain competiitive advantage & increase the perceived Value of your offers…